MUSO, the authority on digital piracy, and EUIPO, acting through the European Observatory on Infringements of Intellectual Property Rights, have embarked on a project to assess the economic impact of digital infringement across the European Union, with MUSO providing the key underlying data for the EUIPO study.
A key part of MUSO’s new Discover platform is a comprehensive syndicated dataset measuring daily visits to over 50,000 piracy-focused websites and billions of pages of piracy content, highlighting the extent of the piracy audience size for the TV, film and music sectors. Data will be provided to the EUIPO to enable estimates of the economic cost of these activities to be derived, as a continuance of its analysis on the impacts arising from the counterfeiting of physical goods.
“Most studies to date on digital piracy impact have taken a qualitative, sample-based approach,” says MUSO Chief Strategy Officer Christopher Elkins.
“We’re excited to be working with EUIPO in taking a quantitative approach, providing the broadest possible data set covering audience visits to all types of delivery platforms (downloads & streaming) from within the 28 EU regions, with a combined aim of helping IP owners have a better understanding of the economic impact from piracy through reliable data.”